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Tru-Vue Filmstrips
One thing we’ve admired most about Tru-Vue is their marketing. In 1933, they ushered in a new era of 3D viewing for the masses with a fierceness and kept their foot on the gas, beating out temporary competitors like Novelview and De Vry until they finally lost the market to Sawyer’s. We think their investment in packaging design over the years reflects their commitment to their product. Here are the various Tru-Vue boxes that have made it into our collection.
Box Styles
These very early Tru-Vue boxes are hard to find, but they do surface occasionally. We have them in green and purple. The Tru-Vue name and their slogan “Pictures with Depth” appear on the top of the box. Inside these boxes, we have only seen the earliest shiny faceplate Art Deco-style viewer and the very early Tru-Vue blue film boxes. Other collectors have seen an early blue viewer box with no text on the top piece, but we don’t have that version in our collection.
Sawyer's Tru-Vue Gift Sets for the Junior, Budget, and Deluxe viewers
Inside the Sawyer's Tru-Vue boxes
Smallest Junior Tru-Vue packaged in various "pick up and look" styles by both Sawyer and GAF
Film Differences
These very early Tru-Vue boxes are hard to find, but they do surface occasionally. We have them in green and purple. The Tru-Vue name and their slogan “Pictures with Depth” appear on the top of the box. Inside these boxes, we have only seen the earliest shiny faceplate Art Deco-style viewer and the very early Tru-Vue blue film boxes. Other collectors have seen an early blue viewer box with no text on the top piece, but we don’t have that version in our collection.
Sawyer's Tru-Vue Gift Sets for the Junior, Budget, and Deluxe viewers
Inside the Sawyer's Tru-Vue boxes
Smallest Junior Tru-Vue packaged in various "pick up and look" styles by both Sawyer and GAF
Early & Rare Films
These very early Tru-Vue boxes are hard to find, but they do surface occasionally. We have them in green and purple. The Tru-Vue name and their slogan “Pictures with Depth” appear on the top of the box. Inside these boxes, we have only seen the earliest shiny faceplate Art Deco-style viewer and the very early Tru-Vue blue film boxes. Other collectors have seen an early blue viewer box with no text on the top piece, but we don’t have that version in our collection.
Sawyer's Tru-Vue Gift Sets for the Junior, Budget, and Deluxe viewers
Inside the Sawyer's Tru-Vue boxes
Smallest Junior Tru-Vue packaged in various "pick up and look" styles by both Sawyer and GAF
Commercial Films
These very early Tru-Vue boxes are hard to find, but they do surface occasionally. We have them in green and purple. The Tru-Vue name and their slogan “Pictures with Depth” appear on the top of the box. Inside these boxes, we have only seen the earliest shiny faceplate Art Deco-style viewer and the very early Tru-Vue blue film boxes. Other collectors have seen an early blue viewer box with no text on the top piece, but we don’t have that version in our collection.
Sawyer's Tru-Vue Gift Sets for the Junior, Budget, and Deluxe viewers
Inside the Sawyer's Tru-Vue boxes
Smallest Junior Tru-Vue packaged in various "pick up and look" styles by both Sawyer and GAF
Nude Films
These very early Tru-Vue boxes are hard to find, but they do surface occasionally. We have them in green and purple. The Tru-Vue name and their slogan “Pictures with Depth” appear on the top of the box. Inside these boxes, we have only seen the earliest shiny faceplate Art Deco-style viewer and the very early Tru-Vue blue film boxes. Other collectors have seen an early blue viewer box with no text on the top piece, but we don’t have that version in our collection.
Sawyer's Tru-Vue Gift Sets for the Junior, Budget, and Deluxe viewers
Inside the Sawyer's Tru-Vue boxes
Smallest Junior Tru-Vue packaged in various "pick up and look" styles by both Sawyer and GAF
Continue to explore our Tru-Vue collection:
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