Tru-Vue Collection Reveal - Part 3
We’ve finally managed to research, photograph, and organize all the Tru-Vue sales ephemera in our collection: letters, brochures, price lists, magazine ads, point-of-sale displays and more. This third and final Tru-Vue collection “reveal” completes our 8-section Tru-Vue collection presentation.
The Tru-Vue advertising, sales, and marketing teams were creative in their approach and tireless in their outreach through door-to-door, mail-order, trade shows, tourist spots, and retail locations.
And they were successful. They ushered in a new era of affordable 3D to a public that had lost interest. From religion to national parks to medicine, golf, world fairs, cows, hotels, and more, Tru-Vue had it covered in 3D. They snagged valuable Disney character rights that made them valuable to Sawyer’s and ensured the Tru-Vue brand lived on after the company was sold.